The Moiré Edit

Social

The social side of Ireland and abroad — creators and influencers, entertainment, the red-carpet moments worth knowing, and the money behind all of it.

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The Goss

The Top 18 Irish Creators, Ranked on What Can Actually Be Proved

We read every follower count off the profile ourselves, then tried to verify what these people have actually built. Two thirds of it did not survive. The result is a ranking in which the biggest account finishes fourth.

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The Goss

Influencer or UGC Creator? The Reclassification Changing Everything

The fastest-growing job in Irish social media is the one where nobody knows your name - and an Irish influencer agency has already built a business selling content without influencers attached. Part five of our series.

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The Goss

Does Any of It Actually Work?

The industry's favourite statistic traces back to nowhere in particular, not one published Irish campaign result reports a sale, and only 10 per cent of Irish consumers trust a word of it. Part four of our series.

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The Goss

The Agencies: Who Represents Irish Creators, and What They Take

Five Irish agencies, one published fee model between them, and the question nobody in Dublin enjoys: is it still about who you know? Part three of our series on the Irish influencer scene.

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The Goss

What Irish Creators Actually Get Paid

Locked out of TikTok's payout scheme while British and German creators are not. Taxed at 52 per cent on the gift bag. A third of deals not paid in money at all. Part two of our series on the Irish influencer scene.

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The Goss

Ireland Doesn't Trust Its Influencers. It Buys From Them Anyway.

One in ten of us believes a word they say. Two thirds of their followers have bought something on their say-so. Part one of a five-part look at who Ireland is actually listening to - and who is paying for it.

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The Goss

Platinum VIP Style Awards 2026: All Ten Winners

Laura Fox, Dáithí Ó Sé and a Best Dressed win for Celia Holman Lee — the full list from Ireland's most glamorous night, at the InterContinental Dublin.

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The Goss

Ireland Fashion Week Awards 2026: All the Winners

Sasha Donnellan, Marwa Ali and a Lifetime Achievement Award for William Costelloe — the inaugural Ireland Fashion Week Awards treated Irish design with the seriousness it has always deserved.

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The Goss

Why Irish Fame Feels Like Family

In a small country with a long memory, celebrity works differently. On the peculiar intimacy of being famous in Ireland.

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The Goss

The Anatomy of an Irish Red Carpet

It isn't the Oscars — and that's exactly why it works. A look at what makes the Irish style event its own glorious, slightly chaotic genre.

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