A note on numbers. We are one of Ireland's newest publications, and we are not going to open with audience figures we cannot stand over — that would be a strange way to sell space on a site that spends its time checking other people's statistics. Ask us and we will send you exactly what we can evidence, with the date we measured it.
An independent Irish editorial publication, unaligned and privately run. We publish across fashion, beauty, lifestyle and home, travel, race fashion, the catwalk and the social side of Irish media — around eighty articles and counting.
What makes the audience worth reaching is not its size but its attention. Our pieces run long, they carry sourcing notes, and readers arrive expecting the ordinary story looked at again rather than a press release with a headline on it. That is a harder audience to win and a better one to sit beside.
A full editorial piece, written to our standard, about something you actually do. Researched and written by us, labelled as commercial, and yours to share. These work best for launches, openings, collections and anything with a story behind it.
A placement in the edition that goes out to subscribers, clearly marked. Limited to one per edition so it is read rather than scrolled past.
Coverage across our own channels, disclosed to the standard Irish guidance requires — the label first, before anything else.
We run two awards nights a year — the Lifestyle & Beauty Awards and the Style Awards — both decided half by public vote and half by our judges. Category sponsorship and event partnership are available for each.
See the awards →Every piece of commercial content carries a label, and the label is the first thing in the text block rather than the last. That follows the advertising guidance in force in Ireland, which applies the moment any benefit changes hands — cash, commission, product, a trip or an invitation.
This is not us being difficult. When the regulator studied seventy Irish influencers across more than seven thousand posts, it found that 48.4 per cent of commercial posts carried no label at all. Being visibly in the other half is worth more to a brand than a hidden placement ever was.
We do not sell a guaranteed verdict. You can buy a piece about your product; you cannot buy the conclusion. We do not run unlabelled commercial content. We do not offer editorial control over anything outside the piece you have paid for, and we do not remove or soften unrelated coverage as part of a deal. If any of that is a problem, we are the wrong publication and we would rather say so now.
We price each partnership on what it actually involves — the research, the writing, the photography and how long it runs — rather than publishing a card that fits nobody. Tell us what you have in mind and roughly what you have to spend, and we will come back with a rate card and a straight answer about whether we are a good fit.
Fill this in and we will come back with a rate card and a straight answer about whether we are a good fit. Nothing here commits you to anything.