London Fashion Week SS27: McQueen Comes Home
Seán McGirr brings McQueen back to London after twenty-five years in Paris, Christopher Kane debuts at Mulberry, and M&S walks a runway for the first time. 17–21 September.
London has spent several seasons being written about in the language of decline — underfunded, thinned out, losing its big names to Paris. The September 2026 schedule is the most convincing rebuttal it has managed in years, and the biggest single reason is Irish.
The Dates
Thursday 17 to Monday 21 September 2026. The British Fashion Council has published the schedule and describes it as provisional — worth remembering before anyone books flights around a specific slot. No central venue or hub has been named.
The Homecoming
Alexander McQueen returns to London after roughly twenty-five years showing in Paris, with a show on Sunday 20 September. It is the first London outing for creative director Seán McGirr, a Dublin native — which makes this simultaneously the season's biggest British story and its biggest Irish one.
McGirr's own framing, in a statement carried by FashionNetwork, begins: “London has always been at the heart of McQueen; there's a uniquely visceral energy to the city that runs throughout the house's history…”
Kane at Mulberry
The same day brings Christopher Kane's Mulberry debut — a show titled Mulberry by Christopher Kane. Kane was appointed creative director of women's ready-to-wear in March 2026. Mulberry's last runway ready-to-wear collection was AW20 under Johnny Coca, making this a return after roughly six years. The collection reaches stores in January 2027.
It is an honour to return to London Fashion Week with Mulberry, I am so grateful to the BFC and fashion community for their support since the announcement.
— Christopher Kane
BFC chief executive Laura Weir has been explicit that this is strategy rather than luck: “One of my earliest ambitions as CEO of the British Fashion Council has been to have iconic British brands return to the London Fashion Week schedule, so it is a real pleasure to welcome Mulberry back.”
The Rest of the Schedule
- Established: Burberry, Erdem, Roksanda, Emilia Wickstead, Richard Quinn, Harris Reed, Barbour, Simone Rocha.
- The interesting middle: Aaron Esh, Ashley Williams, Chopova Lowena, Paolo Carzana, and KNWLS, returning after a two-year hiatus spent showing in Milan.
- NEWGEN debuts: Francesca Lake, Gui Rosa, Petra Fagerström — with Charlie Constantinou, Liza Keane, Octi, Oscar Ouyang, Pauline Dujancourt, The Ouze and Yaku returning.
- New to schedule: Geordie Campbell, Joyce Bao, Lovebirds, Onalaja.
Marks & Spencer Walks
The format experiment worth watching is Marks & Spencer's first-ever London Fashion Week runway show, staged see-now-buy-now in the retailer's centenary year in fashion. Also on the schedule: an eBay “Endless Runway” pre-loved show, and an H&M show format developed with Nick Knight and SHOWstudio.
The Irish Count
Two confirmed: Seán McGirr at McQueen and Simone Rocha under her own name. A third name, Liza Keane, appears on the NEWGEN schedule; her official London Fashion Week profile describes her only as London-based and states no nationality, so we are not claiming her until someone checks.
Two seasons ago the honest Irish line about London was that our designers had mostly gone elsewhere. On 20 September, the house that defines British fashion will show in its home city under a Dubliner. That is a different sentence entirely.
Hero photograph by Anastasiia Pyvovarova on Unsplash.
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